Smart Video Bloggers Are Leveraging Cloud-Based Marketing Tools


Video blogging (which is often referred to as vlogging) has become a very popular medium for people that want to share their ideas and knowledge with people they would never otherwise reach. There are many reasons that video marketing has become more popular, which is why 43% of customers say that they want video content from bloggers. One of the many reasons video blogging has become so popular in recent years is cloud technology.

Cloud Technology Has Made Video Blogging More Effective than Ever

According to experts from Microsoft, Oracle and other leading technology companies, cloud technology has made it easier than ever to data, which helps video bloggers in many important ways. Keep reading to learn about some of the many benefits of using cloud technology as a video blogger.

The Cloud Has Made Cyclic Broadcasting Possible

Cyclic broadcasting is the art of delivering 24/7 content on a video platform. Bloggers can utilize cloud-based platforms such as to manage their cyclic broadcasting strategies. There are many benefits of using this tool as a video blogger. For one thing, you can minimize the burden of having to manually monitor the stream restarts because the tool will take care of that on its own. Another benefit is that you don’t have to keep your computer turned on since the stream is initiated through a cloud service. These uninterrupted streams contribute to enhanced audience engagement, increased channel views, and more.

Cloud Technology Can Help You Distribute Your Content More Easily

Last year, Google published an article stating that Vimeo uses Google Cloud to reliably provide their services to customers all over the world. This is why the video platform can serve billions of page views around the world every single day.

Cloud technology has made it easier to distribute videos, which helps vloggers reach a global audience. YouTube, Vimeo, Wistia and other video marketing platforms have taken advantage of cloud technology for years, because it helps them offer exceptional streaming experiences to their viewers.

You Can Use Cloud Technology to Store Videos and Make Them More Accessible

When you first started your video blog, you may not recognize how important it is to have a lot of storage space for your content. However, you will eventually find that storing video content can take up a ton of space on your hard drive. The average five minute 1080 pixel video takes up 170 MB of storage space. Videos with high-quality graphics can easily be several gigabytes large.

The good news is that technology has made it a lot easier for vloggers to store and manage their video files as efficiently as possible. This means that you won’t need to invest in flash drives or other physical storage devices to retain their videos as their volume of content grows. We have talked about some of the reasons that businesses store data in the cloud. Video bloggers can benefit for the same reasons.

The Cloud Makes it Easier to Collaborate with Content Partners

Cloud technology also makes it a lot easier for video bloggers to collaborate with members of their teams, even if they are located in other parts of the world. Many vloggers take advantage of cloud-based solutions like Google Workspace and Microsoft 365, because they make it easier to collaborate with team members in real-time and have made it possible for multiple contributors to work on a video at the same time. This is a win all the way around, since it helps promote creativity and efficiency. We covered some of these benefits on this post on the benefits of cloud-based video conferencing, which has only become more relevant as video marketing has grown.

The Cloud Has Made it Easier to Scale Resources and Boost Overall Performance

Another one of the major benefits of cloud computing is that it has helped video bloggers improve scalability. It helps boost scalability in many ways, such as converting existing videos to high-definition format and helping them manage a growth in subscribers. Amazon Web Services (AWS), Microsoft Azure and other cloud tools have helped video bloggers process and render videos better, which makes it easier for them to handle large traffic volumes as their follower count grows.

Cloud Technology Can Help You Monetize Your Video Content Better

Another huge benefit of using cloud-based technology for video marketing is that it can help with monetization. Cloud-based analytics tools can help video marketers see which content generates the most revenue, so they can replicate it. They can also get insights into audience behavior, so they can optimize their most valuable content to attract more views.

The Cloud Helps Store Videos More Securely and Backs Up Data

Video bloggers also need to prioritize data security, which is another way that cloud technology can help them. Cloud solutions have a number of important encryption tools to boost security. They can also help manage accessibility with access controls, and are subject to regular audits to help protect the data that is stored on their platforms. Furthermore, cloud services often include robust backup and recovery options, minimizing the risk of data loss due to hardware failures or unforeseen events. This ensures that video bloggers can focus on content creation without the constant fear of losing their work.


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